Live Retail Ltd logo

Live Retail Ltd

We are redefining online retail by combining advanced technology, logistics, and live customer engagement to create meaningful shopping experiences. Our focus is on building trust, quality service, and long-term relationships with customers and partners alike.

Shopping with us

Shopping with Live Retail should feel simple, safe and satisfying. Here is what you can expect every time.

Some services apply to selected products only - see product pages and policies for details.

Case Study: Singer Sewing Outlet

Singer Sewing Outlet is a flagship brand within Live Retail’s portfolio, serving the UK sewing community with a trusted, service-led experience. As a retail partner working directly with the Singer brand, we combine genuine UK-spec product ranges with responsive customer support and fast fulfilment.

ExcellentRated on Trustpilot
<1%Return rate
300,000+Customer base
Retail showroomKings Langley, Hertfordshire
2,000+Products in stock
Established 2019Proven growth
Leading UK supplierSewing machines & accessories
Retail partnerWorking directly with Singer

What sets it apart

Explore Singer Sewing Outlet Track an Order

Our Approach

We believe online shopping should feel as personal as walking into a store. Live Retail connects customers with in-house specialists through 💬 live chat, 📱 WhatsApp, ☎️ phone, and 🎥 video. This approach increases conversion, improves satisfaction, reduces returns, and drives stronger results for our brand partners.

We proudly serve individual consumers, businesses, and the education sector - from schools to universities - ensuring tailored solutions for every type of customer.

About Us

Live Retail is a family-run business led by husband and wife team Jason Fields (Managing Director) and Olivia Fields. Jason brings 25 years of experience in online retail, technology, telecommunications, and the sewing, craft & fashion industries. Olivia contributes 15 years of expertise in online marketing, specialising in sports, fashion, and apparel. Justin Fields, Operations Manager, has been involved in e-commerce since 2019 and is a qualified machine engineer, helping to ensure smooth day-to-day running of the business.

Jason and Olivia Fields

Live Flow Platform

Live Flow is our in-house operations platform that unifies sales, service, logistics and warehouse management in one place - giving every team the same data, enabling faster action and reducing mistakes.

Real-timeOrder & ticket feed
PriorityDynamic picking queues
Multi-siteWarehouses & carriers
TraceableBarcode locations & audits

Operations

  • Grouped orders (by customer, carrier, SLA)
  • Returns & exchanges workflow with RMA
  • Purchase orders & goods-in with put-away
  • Exception handling (back-orders, splits, merges)

Fulfilment

  • Carrier API integrations (labels, tracking, rules)
  • Multi-warehouse & drop-ship routing
  • EDI for direct fulfilment to partners
  • Pick optimisation by wave/batch

Data & Visibility

  • Live stock by location with cycle counts
  • Operational dashboards & reports
  • Customer timeline (orders, comms, cases)
  • Export layers for BI & finance

Trust & Security

  • Role-based access controls
  • Audit trails on key actions
  • Encryption in transit & at rest
  • Backups & disaster-recovery plan

Contact

Live Retail Ltd
Unit 1 Sunderland Estate
Church Lane
Kings Langley
WD4 8JU

Tel: 020 3675 8484
Email: hi@liveretail.co.uk
Web: liveretail.co.uk