Live Retail Ltd
We are redefining online retail by combining advanced technology, logistics, and live customer engagement to create meaningful shopping experiences. Our focus is on building trust, quality service, and long-term relationships with customers and partners alike.
Shopping with us
Shopping with Live Retail should feel simple, safe and satisfying. Here is what you can expect every time.
- Authentic products - Genuine UK specification items with correct plugs and certification. No grey imports.
- Fast, reliable delivery - Orders ship from UK-based stock using trusted premium carriers with tracking.
- Clear guarantees - Minimum 2-year guarantee on all items, supported by manufacturers.
- Hassle-free returns - 14-day no-questions-asked returns. Easy instructions and quick refunds.
- Try at home where offered - Up to 90-day home trial on selected products so you can buy with confidence.
- Real help from real people - UK-based support by chat, WhatsApp, phone and video.
- Transparent pricing - VAT-inclusive pricing and no surprises at checkout.
- Secure checkout - Encrypted payments and respectful handling of your data.
Some services apply to selected products only - see product pages and policies for details.

Case Study: Singer Sewing Outlet
Singer Sewing Outlet is a flagship brand within Live Retail’s portfolio, serving the UK sewing community with a trusted, service-led experience. As a retail partner working directly with the Singer brand, we combine genuine UK-spec product ranges with responsive customer support and fast fulfilment.
What sets it apart
- Expert pre-sales guidance via live chat, WhatsApp, phone and video.
- Genuine UK-spec products with reliable, fast fulfilment.
- Robust after-sales support and clear guarantees.
Our Approach
We believe online shopping should feel as personal as walking into a store. Live Retail connects customers with in-house specialists through 💬 live chat, 📱 WhatsApp, ☎️ phone, and 🎥 video. This approach increases conversion, improves satisfaction, reduces returns, and drives stronger results for our brand partners.
We proudly serve individual consumers, businesses, and the education sector - from schools to universities - ensuring tailored solutions for every type of customer.
About Us
Live Retail is a family-run business led by husband and wife team Jason Fields (Managing Director) and Olivia Fields. Jason brings 25 years of experience in online retail, technology, telecommunications, and the sewing, craft & fashion industries. Olivia contributes 15 years of expertise in online marketing, specialising in sports, fashion, and apparel. Justin Fields, Operations Manager, has been involved in e-commerce since 2019 and is a qualified machine engineer, helping to ensure smooth day-to-day running of the business.

Live Flow Platform

Live Flow is our in-house operations platform that unifies sales, service, logistics and warehouse management in one place - giving every team the same data, enabling faster action and reducing mistakes.
Operations
- Grouped orders (by customer, carrier, SLA)
- Returns & exchanges workflow with RMA
- Purchase orders & goods-in with put-away
- Exception handling (back-orders, splits, merges)
Fulfilment
- Carrier API integrations (labels, tracking, rules)
- Multi-warehouse & drop-ship routing
- EDI for direct fulfilment to partners
- Pick optimisation by wave/batch
Data & Visibility
- Live stock by location with cycle counts
- Operational dashboards & reports
- Customer timeline (orders, comms, cases)
- Export layers for BI & finance
Trust & Security
- Role-based access controls
- Audit trails on key actions
- Encryption in transit & at rest
- Backups & disaster-recovery plan
Contact
Live Retail LtdUnit 1 Sunderland Estate
Church Lane
Kings Langley
WD4 8JU
Tel: 020 3675 8484
Email: hi@liveretail.co.uk
Web: liveretail.co.uk